In three short words: I hate it! As someone who uses a desktop computer (PC or Mac) rather than mobile, tablet, or laptop, the latest Chase website design almost made me cry. Perhaps I actually did whimper a bit. It was just so hard to use. Not only do I find it user unfriendly, but I have some physical issues, and this design is especially tough for me to navigate.
Let me add that I worked for many years in web-based application development. And one of my specialties was usability (user-friendly site “navigation”). So facing a website that I use frequently and finding the new design more frustrating than helpful was especially upsetting.
UPDATE: I just found out that when I use the Firefox browser I have the view described below. The one I hate. But in Chrome, I have my old format that I like much better. I have no explanation.
Current Chase website design vs the old one (desktop view)
What is user friendly site design?
Just so we are all speaking about the same thing, when you land on a web page, it should be easy for you to find what you came looking for. And it should be easy to see what you need to see without lots of clicking and scanning the page.
Where Chase goes wrong
White space. It’s a lovely thing in design and on blog pages that have a lot of meaty content. But when I come to a banking page that tells me about my account, I don’t want to keep scrolling to find the last 5 or 6 transactions. And that’s exactly what this new design makes me do.
When I click on an account page, let’s say my checking transactions, I want to see as many as I can in a glance. Sure seeing the last one or two is nice, but you are also looking for a general checking transaction picture.
But this new Chase Website design gives you more space and less actual numbers. It’s a BANK guys!!
What was so great about the old Chase website design?
The old one had what some call a “snapshot” view, where you could easily see the last 5 or 6 transactions or more, but also quickly scroll down to get a picture of your latest month’s worth of transactions. That’s helpful.
And when it came time for taxes, looking up my transactions was a breeze. Whether it was expenses I charged or wrote checks for or had on auto pay, I could rather quickly scroll through groups of transactions and record the ones I was looking for.
Now it will be a much longer process. And one that is more painful for folks like me with some physical issues. I am not happy about this design at all.
In fact, since I rely on online banking, it has me thinking about Chase as my bank. If they don’t care about real user experience, then maybe they are not the right bank for me.
A few more thoughts
As of now, I am still with Chase. They have been one of my banks for over 20 years. And I like the people I deal with. But, when it comes to adding more money or moving money around, they are no longer my first choice.
Anyone else have thoughts about the new design?
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